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Article
Publication date: 3 August 2015

Verena Bitzer and Jos Bijman

Building on recent advances in innovation research on developing country agriculture, this paper explores the concept of co-innovation, i.e. innovations that combine…

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Abstract

Purpose

Building on recent advances in innovation research on developing country agriculture, this paper explores the concept of co-innovation, i.e. innovations that combine technological, organisational and institutional changes and that encompass different actors in and around the value chain. The purpose of this paper is to contribute to a further conceptualisation of co-innovation and show its usefulness for analysing innovation initiatives in agrifood chains.

Design/methodology/approach

The paper combines two streams of literature (innovation systems and value chains) and is based on a review of the experiences with innovation in three different value chains in three African countries: potato in Ethiopia, pineapple in Benin and citrus in South Africa.

Findings

Co-innovation is the combination of collaborative, complementary and coordinated innovation. “Collaborative” refers to the multi-actor character of the innovation process, where each actor brings in specific knowledge and resources. “Complementary” indicates the smart combination of technological, organisational and institutional innovation. “Coordinated” draws attention to the importance of chain-wide adjustments and changes to make innovation in one stage of the chain a success.

Practical implications

The identified dimensions of co-innovation (the triple “co-”) provide a practical guide for the design of effective interventions aimed at promoting innovation in African agrifood chains.

Originality/value

The paper is the first to provide a comprehensive conceptualisation of co-innovation. On the basis of both theoretical arguments and evidence from three illustrative case studies it is argued that successful innovation in agrifood chains requires the innovation process to be collaborative, coordinated and complementary.

Details

British Food Journal, vol. 117 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 14 September 2015

Verena Gruber and Bodo B. Schlegelmilch

Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to…

1934

Abstract

Purpose

Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to investigate how regional headquarters (RHQs) of multinational enterprises (MNEs) in Africa pursue CSR and whether their initiatives are aligned with their own global CSR agendas or tailored to local idiosyncrasies.

Design/methodology/approach

Following a secondary data analysis of MNEs’ CSR and sustainability reports and their homepages, in-depth interviews with their CSR managers in African RHQs are conducted.

Findings

The paper provides insights into motivations of RHQs to pursue specific CSR initiatives. MNEs need to make considerable adaptations to their global CSR agendas in order to develop initiatives that fit the local setting. The authors further identify key institutions in developing countries and discuss the potential of collaborations with MNEs in their CSR initiatives.

Research limitations/implications

Future research should assess the impact of environmental differences (e.g. developing nations compared to industrialized nations) and firm characteristics on CSR autonomy (both at RHQs and at the subsidiary level). Furthermore, the perspectives of the various stakeholders (such as local governments or NGOs) should be examined to establish a holistic understanding of CSR in developing countries.

Practical implications

MNEs gain a better understanding of peculiarities encountered in developing countries and are provided with recommendations on how to develop their CSR policies.

Social implications

The paper directs awareness to CSR in the African context, thereby providing a platform for understanding some of this continent’s most important challenges.

Originality/value

The paper shows how the context of developing countries shapes the translation process of MNEs’ global CSR agendas. Companies benefit from the best practice examples provided in this paper and learn from the stakeholder collaborations discussed.

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